Session 4 - THE CREATIVE TASTE
Session 4 was mediated by convener and fascilitator Paul Tyler. All speakers, mediators and participants came together around a big table, filled with figures and lego bricks to creatively map the garthered insights during the symposium, into the food value chain.
You can experience or re-experience the entire session on the video above.
Paul Tyler
Paul brings his highly analytical, creative and often humorous approach to untangle complex worlds. 25+ years experience developing and producing concepts, strategies and projects within the cultural, public and corporate sectors. By applying a systemic mindset, he pinpoints the challenges, opportunities and mechanisms for choice-making within the systems in which we work, rest and play. He reveals the drives, dependencies and motives that fundamentally define the relationships between characters, contributors or users. He exposes the choices each makes, the values on which those choices are made and what’s really at stake. All backed-up with a sharp editorial eye that focuses on logic, narrative, ethics and ultimately what makes people tick.
Nominated for a BAFTA (2005), BBC Creativity Award (2004) and Association of Online Publishers award (2005), Paul went on to win the Prix Jeunesse (2006) web award for originating, studio directing and producing the BBC’s flagship cross-media show BAMZOOKi. He co-designed the Copenhagen School of Design and Technology’s Digital Concept Development graduate programme in 2010 that focused on communication, commerce and marketing. He originates from London and lives and works out of Copenhagen.